Operators who want to run an AI agency without building anything. The packs make you redundant from your own work. This is different: it's a business you sell. You install workers on local businesses' own Claude, trades, print, signage, HVAC, anyone who sends quotes by email, and you charge for the installation. The client pays the running costs on their own subscription. You have zero infrastructure, zero API bills, zero retainer obligations.
The playbook's menu: Starter Install, three workers, $999. Full Stack, all six, $1,999. Website Build, $750. Your first starter install covers this playbook three times over.
The one rule every worker follows: drafts, never sends. Every client worker drafts emails to Gmail Drafts and content to Google Drive; the business owner reviews and sends. This is your single most important sales line, because the number one fear of every small business owner is a robot emailing their customers something embarrassing. Lead with it.
1 · Quote Follow-Up Worker quote-followup-worker · the beachhead
The beachhead offer. Chases every unanswered quote at day 3, 7 and 14, replying on the original thread with the job reference intact. Drafts only, the owner approves every send. One recovered quote typically pays for the entire install.
2 · Customer Reactivation Worker customer-reactivation-worker
Runs monthly, finds customers invoiced 6 to 12 months ago who went quiet, and drafts a warm check-in referencing their actual last job.
3 · Inbox OS inbox-os
Daily 7:30am triage. Flags what needs action, drafts replies for the important ones, files the rest, and sends the owner a morning summary.
4 · New Enquiry Briefing Writer enquiry-briefing-worker
Checks for new enquiries through business hours. Each one becomes a structured brief (what they want, what is missing, value signals) plus a draft response ready to send. Speed to lead, automated.
5 · Social Proof Ops social-proof-worker
Spots genuine praise in the inbox, logs it, and drafts a personal thank-you with a Google review ask that quotes the customer's own words back. Google reviews are the local business currency; this worker mints them.
6 · Social Content Worker social-content-worker
Every Friday, turns the week's completed jobs into ready-to-post drafts for Google Business Profile, Facebook and LinkedIn. No blank page, no agency retainer.
7 · Prospect Research Brief prospect-research-brief
Yours, not the client's. Give it any local business and get a one-page brief: who runs it, where their follow-up leaks money, which workers they visibly need, and a straight pitch/skip verdict in two minutes.
8 · Growth Report Worker growth-report-worker · the door opener
The door opener. Turns a qualified prospect into a branded, scored teardown of their own online presence: their real review count and response rate, the conversion tools their website is missing, competitors shown alongside, honest revenue math with the formula shown, and each leak mapped to the fix you sell. White-labeled to your agency, delivered as a designed PDF plus a one-page summary you send cold. Nobody ignores a professional report about their own business.
9 · Agency Site Builder agency-site-builder · run once
A Claude Code skill that stands up your agency's website in an afternoon: your name, your pricing, the workers as your service menu, on the same conversion architecture that closed a real client. Every run generates an original site, so yours looks like yours, not like a template farm. Update by rerunning with a changed config; the config is the source of truth, you never hand-edit. Hosting free on Netlify, domain around $10, no developer.
10 · Client Site Builder client-site-builder · run per client
The billable fix for the Growth Report's most common critical finding: the dead website. A Claude Code skill you run per client to generate an original one-page site built to convert: click-to-call, quote form, services, hours, real reviews linked. The playbook prices a Website Build at $750, and the site feeds the workers: it captures the enquiry, the Enquiry Briefing Worker briefs it, the Quote Follow-Up Worker chases it.
The Install Playbook: the pricing menu (a starter install is $999, a website build is $750), the qualifying question, the client-getting channels in effectiveness order, the full 90-minute install session agenda as delivered to a paying client, aftercare, what not to do, and your first 30 days week by week.
A year of Pro membership. The Redundant community's locked Pro channel, included for 12 months: where the workers get built in the open, installs get debugged, and operators compare what closed. Normally $19/month, not billed to you for your first year.
- Agency Playbook plugin. Install once in Claude Cowork and the eight client-facing workers appear.
- The two site builder skills for Claude Code, with their deploy guide.
- The Install Playbook.
- Your community invite: 12 months of Pro membership.
Every worker configures itself to any business through a first-run interview, US English by default, and nothing ever sends without the owner approving it. Workers run on each client's own Claude subscription: nothing for you to host, nobody to hire. One starter install covers this three times over.