Fifteen AI workers for the whole buy side of online business. One deal scanner across every asset type, the market radar, nine asset-specific due diligence workers modeled on the M&A firms' paid reports, a Quality of Earnings workbook that normalizes the seller's numbers, LOI and APA drafting and review, and the sell-side CIM builder for when it's your turn. They report, draft, and flag. You decide, negotiate, and sign.
Buying an online business is mostly grunt work, and the deal is won or lost in the unglamorous middle: sourcing, vetting, verifying the earnings, structuring the paper. Agencies and M&A firms charge per report for this work, deal after deal. These workers do it for the price of one bad Sunday at an auction.
Nothing is required to start. Everything runs on public data and pasted documents out of the box. Claude in Chrome is optional and unlocks the login-walled marketplaces for the scanner and your own logged-in sessions for deeper reads.
The one rule every worker follows: it reports, you act. Nothing here contacts a seller, bids, wires money, signs, or sends. And two of these workers say a second thing plainly, every time: the LOI and APA outputs are negotiation drafts and commercial analysis, never legal advice. A lawyer reviews before you sign. That's the workflow, not a disclaimer.
One scanner for every asset type you buy: content sites, stores, SaaS, newsletters, aged domains, Amazon FBA, KDP, Merch, and YouTube channels. Set criteria once; every run returns one ranked table of real listings, deal-breakers filtered silently, each shortlisted deal routed to the right due diligence worker below. Flippa's public listings by default; Claude in Chrome unlocks Empire Flippers, Acquire.com, investors.club, Motion Invest, and Duuce in your own browser.
What multiples are doing by category and whether the timing favours buyers or sellers. Reads the latest from Flippa, Empire Flippers, investors.club, and Centurica, and tracks what moved since the last run. So you transact on the cycle instead of guessing at it.
Content, affiliate, and display sites: verification, traffic (with the free Ahrefs check that catches faked claims), content, and links. The access-granted pass adds trailing-revenue and Google-updates analysis.
Shopify, DTC, dropship, and print-on-demand stores, six parts: margin after ads, traffic, supplier, platform, brand, and operations and team.
MRR quality, concentration, founder dependence, and platform risk, plus the traffic and SEO front most micro-SaaS actually lives on. The access-granted pass adds the month-by-month MRR bridge.
Acquisition engine, sponsor concentration, deliverability (DNS checked from the outside), founder-voice dependence, and P&L verification.
The nine-check vetting before a bid: verified age, website history era by era, backlink and anchor laundering scars, trademarks, and prior sales, ending in a maximum sensible bid.
Unit economics after fees and TACOS, listing health and review authenticity, ad dependence, inventory and supply, and account and transfer risk.
Catalog concentration, review abuse the account inherits, listing SEO, ad dependence, and the rights and pen-name transfer questions that kill KDP deals.
Design IP exposure checked against live trademarks, trend-vs-evergreen concentration, account tier, and the transfer problem stated plainly.
Revenue quality and RPM reality, virality dependence, the creator-dependence kill question, policy standing, and transferability with deal-structure notes.
The Quality of Earnings pass, as a working Excel workbook: a Red/Warning/Green flag summary, the lead P&L with annual and trailing views, revenue and cost breakdowns, every broker addback tested individually, a reported-to-normalized earnings bridge, and working capital. The normalized number against the asking price is the negotiation.
Drafts a complete buyer-side Letter of Intent (itemized asset list, structure, diligence access, exclusivity matched to the diligence period), or reviews a received one clause by clause, flagging the classic traps. Working drafts for negotiation, never legal advice; a lawyer reviews before signing.
The closing document: reviews an Asset Purchase Agreement clause by clause for risk allocation, or drafts the commercial term sheet your lawyer works from, mapping the diligence findings to the reps, indemnities, and holdbacks they justify. Commercial analysis, never legal advice.
Turns your real numbers into the two documents serious buyers expect: a one-page anonymous teaser and a full Confidential Information Memorandum that survives diligence intact, risks named before the buyer finds them.